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John Varvatos luxury store interior with clothing displays

Experiencing Rock n Roll: John Varvatos

I have worked with the JV team for over 12 years capturing their retail stores as well as an incredible Photography/ Videography journey with Mick Rock in London.

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With stills shot by myself and video by Producer Lucy Hunt, we explored Mick's old haunts, the sites of his photo shoots with his friend John Varvatos. 

What started as a project designed around his new book launch, it now stands as an immortal capture of this influential legend of music photography.

About the brand

"The rock-n-roll brand for the guy that grew up" - GQ

"Fashions go-to rock label" - StyleDemocracy

"Where legacy cooly lets loose"- Flaunt Magazine

John Varvatos with Photographer Mick Rock london
Long Live Rock featuring Mick Rock.mp4
Long Live Rock featuring Mick Rock
Mick Rock x John Varvatos- London, UK
John Varvatos- Soho NYC
John Varvatos- Occulus NYC
TAKEAWAY

Spending a day retracing Mick Rock's footsteps through London wasn't exactly a hardship. And over a decade of capturing that iconic Varvatos aesthetic. Some projects you just don't want to end.

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