On Experiencing a Concept:
KFC x Saucy: Concept Store Launch
The brief was to capture a brand new concept for KFC called Saucy with its first flagship store opening in Orlando, Florida. I worked with the agency Rowe who had done an amazing job crafting the brand identity and it was my role to bring that to life through imagery.
The Approach
Creative direction and shaping the visual language of the new store to reflect a high-end editorial narrative.
Deliver the brand messaging in a fun and exciting way yet still make it feel elevated
Stick to the client brief but take initiative thinking outside the box. Bringing elements like the purple Porche Boxter in an unexpected yet seemingly natural way.
PRESS & PUBLICITY
“The Saucy concept marks a bold departure for the brand; Simon Lewis captures it with an editorial precision that feels both timeless and very now.”
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TAKEAWAY
Sometimes it pays to be a little Saucy. We took a big bite out of this one — and seeing it splashed across the press made it all worthwhile.