Experiencing Time:
Longines, SOHO NYC
We were called in to create Photo and Video assets for a brand new store for Longines in Soho, New York.
The clients were looking for clean, clear architectural shots and a video that captured the energy of downtown and fit into a 30 sec spot, whilst still showcasing the interiors with a few lifestyle moments.
The Approach
For Photography we wanted to highlight the interplay between colors and textures in the space. The store wasn't large but the goal was to make it feel rich and elegant
The video element needed to feel more raw and lean into the downtown NYC energy. It had to be fast paced yet not feel manic. We color graded it darker than then images and yet the two sets of assets compliment each other.
TAKEAWAY
Time flies when you're having fun. Fortunately we had just enough of it to make every second count.