Experiencing Heritage:
Ralph Lauren, USA
For the past twelve years I have been collaborating with the incredibly talented team of visual creatives who curate store designs, interiors and window displays from all the NYC Flagships to Aspen and Los Angeles. Their elevated installs call for elevated Photography which we are always happy to provide.
The Approach
The grand and elaborate stores we shoot are extremely layered with color and texture.
The video element needed to feel more raw and lean into the downtown NYC energy. It had to be fast paced yet not feel manic. We color graded it darker than then images and yet the two sets of assets compliment each other.
CLIENT RECEPTION
Agency and Clients were thrilled with the results and the international exposure received
AESTHETIC IMPACT
The relationship speaks for itself. Over a decade of collaboration. Hundreds of Photo Shoots
TAKEAWAY
My work is shaped by careful observation and the intentional translation of atmosphere into narrative. Strategic execution is key to ensuring that every project communicates with clarity, nuance, and lasting impact.