Experiencing Taste:
Patron x Jonboy
I was called in by the agency Necessary Media to capture this campaign featuring infamous tattoo artist JonBoy and his collaboration with Patron Tequila.
The project needed to mix portraiture, candid shots, beverage still life in a cohesive manner but varied in style. I helped shape the backdrops and environments, crafted all the lighting and the shoot was a huge success.
The Approach
Multiple setups in both lighting and environment to create a rich and diverse portfolio of images for the client to choose from
Deliver the new product launch in a way that was aligned to both Jonboy and Patron
Work alongside a video production crew who were shadowing taking video to produce as additional content
TAKEAWAY
Two brands that do things their own way, on their own terms. We felt right at home. Plus, tequila.