SIMON LEWIS STUDIO
New York Commercial Photographer —
Helping Luxury Brands Define How They're Experienced
We work with brands and institutions to help them understand how their visual identity is experienced in the world. Our focus is on atmosphere, nuance, and the in-between moments that define perception.
We're often brought in at moments of transition or refinement, providing creative consulting on brand image execution, overseeing visual strategy, and guiding the way spaces, campaigns, and narratives are experienced—remotely or on location. The work is shaped by restraint, pacing, and intention, allowing the narrative to emerge naturally.
In addition to client work, Simon Lewis shares his approach and insights through teaching and speaking engagements, including keynote addresses and workshops through Humble Creative Society.
Guiding others in understanding visual language and experience design is an important part of contributing to the field and those trying to navigate it
We work internationally to help brands and institutions define and execute their visual identity, ensuring every image, space, and campaign communicates with clarity and impact.
Images That Feel Like Cinema
Select Clients & Collaborators
Experiencing a Place: Redefining the Visual Narrative of a Luxury Marrakech Villa.
Strategic consulting and image creation for a luxury villa transitioning their global visual presence.
Case Studies
Projects
Experiencing a Concept:
KFC x Saucy Concept Store Launch
Award-winning launch imagery for KFC's boldest concept store — editorial precision meets fast food.
Experiencing Luxury:
Graff
An ongoing visual partnership across four US locations with the King of Diamonds.
Experiencing Heritage:
Ralph Lauren
Over a decade of Twelve years shooting flagship installs and window displays for one of fashion's most iconic houses collaboration with one of the worlds most Iconic brands
Experiencing Timelessness:
Longines Soho NYC
Balancing Swiss elegance with downtown New York energy in photo and video for a brand new Soho flagship.
Experiencing Luxury:
Amanera Dominican Republic
Full launch shoot for Aman's breathtaking Dominican Republic property — grounds, rooms, and lifestyle.
Experiencing Pampering:
111 Skin Spa, The Plaza NYC
Opening imagery for 111 Skin's first US standalone spa, inside New York's most storied hotel.
Spa environment photography and film for the prestigious French skincare brand, across two US locations.
Experiencing Timelessness:
Breitling Soho NYC
Industrial design meets Swiss precision — retail photography in New York's Meatpacking District.
Experiencing Thrills:
Lucid Motors
Retail and Studio photography for one of the most exciting luxury electric vehicles on the road.
Experiencing Fun:
M&Ms Global
Years of flagship work across three continents, with two VMSD magazine covers to show for it.
Experiencing Love:
Love Shack Fancy
Multi-location retail photography for a brand whose stores are as distinctive as its clothes.
Experiencing Pampering:
Barbara Sturm, Soho NYC
Capturing spa luxury and design elegance at the Madison Avenue flagship.
Experiencing Rock n Roll:
John Varvatos
Twelve years of retail work, plus a once-in-a-lifetime film project with Mick Rock in London.